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* Good social media strategies result in viral, but viral is not a strategy
* Money isn't the best social currency; relationships and knowledge are
* Social media is a strategic amplifier for your campaign, not the entire campaign -
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Monthly Archives: July 2009
Easy mobile phone portability in Spain
If you have a mobile phone line contract that you want to end and you don’t want to lose time waiting for a call-center worker sorting things out what you might consider is making a portability from your contract to a pre-paid mobile phone deal. In order to end a contract you might need to send a certified-fax (burofax) which costs itself nearly 24 euros. Then you might need to wait for several weeks that your wish should procede until your line is cut and the contract ends. I have read on some forums about some cases that lasted several months. This is boring.
On the other hand, as I’ll explain, making a portability was the best solution for me when I decided to end my contract with Yoigo 10 days ago. And it worked even better than what I was expecting. I have chosen to move my line to Simyo, as they don’t have any monthly extra charge for pre-paid users. (Yoigo charges 6 euros every month. If you charge your line with 10 euros of credits and don’t use it in 2 months your 10 euros would be disappearing. Stupid.)
Anyways, the process was easy. Simyo has a foolproof online sales process which yield things convenient. I have applied through their page on 21st of August and in less than 10 days things were sorted out. (It costed me 10 euros but they turned it back as a credit on my line.) I didn’t have to call any customer service call-center. I received 3 sms messages related to the portability process and shipment. The contract ended and I still keep my number. I have 10 euros credit to spend and afterwards I’ll probably let it go.
This process could be repeated even if you change the company names. I have chosen Simyo because I wanted to avoid Orange, Vodafone and Movistar and I was unhappy with Yoigo’s 6 euro monthly charge. You should check with the company that seems nice to you if their online sales platform permits you start mobile phone portability process and if they have rational pricing policies.
links for 2009-07-30
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find . -name *.DS_Store -type f -exec rm {} ;
links for 2009-07-29
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Some lessos took away from the book “predictably irrational – the hidden forces that shape our decisions” that could be applied to web marketing…
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simple animated roll over buttons with css and jQuery…
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“Ramen profitable means a startup makes just enough to pay the founders' living expenses.”
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“Perception isn’t everything to shoppers”
I had written previously about a study held at California Institute of Technology about how the perception of taste of wine might be affected due to the price paid for it. (You can read it here: “cheap wine or expensive wine?”
Now, I just read another article published at inc.com talking about another study on a similar issue held at Cornell University and Hebrew University of Jerusalem:
- Perception isn’t everything to shoppers, Keaton Gray – inc.com
According to the observations of the researchers, “More expensive products might be perceived as more attractive — which could increase demand — but they are also more expensive, which turned out, in our study, to decrease demand by much more.”
By the way, I would also like to mention what one of the readers of the article (DeniseCorc) left as a comment:
“…neuromarketing experiments (which scan the brain as consumers are making buying choices) show that relative price — not absolute price — is what drives buying behavior. In this experiment, my guess is the “perceived relative value/prices” probably did not change and hence why the findings.…”
links for 2009-07-23
links for 2009-07-22
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“For visitors who don’t have room left in their suitcases for more souvenirs, the Istanbul Culinary Institute offers a very portable -– and useful -– memento: a quickie course in some of the basics of Turkish cooking.”
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Brief history of internet businesses written by Joel Spolsky. He talks about the boom in web consulting field in the early days…
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Üzümünü ye, şarabını sorma!
Teksatir.com´da söyle bir bilgi okudum. Not olarak buraya da ekliyorum:
2009 yılında Türkiye, şaraplık üzüm üretiminde; İspanya, Fransa ve İtalya‘dan sonra dördüncü sırada… Dünyada 65–66, bizde 4 milyon ton üzüm yetişiyor, ama onlar %90’ından, biz %2’sinden şarap yapıyoruz. Dünyadaki bağların 1/12’si ülkemizde; ama AB vatandaşları yılda 30 litre, Türkler 0,9 litre şarap içiyor. Ve 150 milyarlık pazardan 4 milyon dolar pay alabiliyoruz.
links for 2009-07-21
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Jaja.. En el tema de spam Turquia esta consolidando su liderazgo en el ranking mundial: 15,6% de spam procede de EEUU, 11,1% procede de Brasil, 5,2% de Turquia. Rusia y Corea sorprendemente encontraron soluciones en parar el envio de spams y estan quedando lejos.España que es octavo tiene un lugar respetable.
links for 2009-07-20
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No se entiende muy bien eso de “Reverse Image Search” hasta leer el FAQ. Esta bien.
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Todo muy bien. Un relato simple por Orhan Pamuk. Ideal para un dia de verano caluroso. Como siempre la traducción de Rafael Carpintero ayuda bastante al premio Nobel. Es una lastima que los extranjeros no pueden disfrutar(!) de algunos de sus errores gramaticales.
y ¿a caso alguien sabe de donde han sacado los de El Pais el nombre Orham? (Su nombre estaba mal escrito en todos los lados de la pagina. Por lo visto alguien les avisó y lo corregieron. Les perdono(!) pero su error todavía es visible en el apartado de “A FONDO”)